Google-Ads-Video Reliable Braindumps & Google-Ads-Video New Questions
Google-Ads-Video Reliable Braindumps & Google-Ads-Video New Questions
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Google Ads Video Professional Assessment Exam Sample Questions (Q37-Q42):
NEW QUESTION # 37
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
- A. Affinity Audiences
- B. Life Events
- C. Demographics and Detailed Demographics
- D. In-Market
Answer: D
Explanation:
A: In-Market:
In-Market audiences target users who are actively researching and considering purchasing products or services within a specific category.
This is ideal for reaching people who are already interested in buying a boat.
The other options are useful for broader targeting but don't capture purchase intent as directly.
NEW QUESTION # 38
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- A. By setting bumper ads as your preferred ad format for the campaign.
- B. By disabling non-skippable in-stream ads.
- C. By using 10 to 15 of the highest converting keywords from your Search campaign.
- D. By implementing automatic placements from your existing Display campaign.
Answer: C
Explanation:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.
NEW QUESTION # 39
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- A. Brand Lift, before the campaign delivers any impressions.
- B. Brand Lift, after the campaign receives over 1,000 clicks.
- C. Active View, before the campaign delivers any impressions.
- D. Active View, after the campaign receives over 1,000 clicks.
Answer: A
Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.
NEW QUESTION # 40
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- A. You should compare video ad interactions against the timing of completed sales.
- B. You should send a survey to existing customers asking about their checkout experience.
- C. You should ask store visitors where they heard about your company.
- D. You should extend the conversion window to be longer.
Answer: D
Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.
NEW QUESTION # 41
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- A. They can set bumper ads as their preferred ad type.
- B. They can use 10 to 15 of the highest convening key words from your Search campaign.
- C. They can implement automatic placements from their existing Display campaign.
- D. They can disable non-skippable in-stream ads.
Answer: B
Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
NEW QUESTION # 42
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